From faintly coloured to neon pink, rosé wines seek acceptance
Rosé wines are gaining popularity, yet they still face challenges in being recognized as a fine wine style. The quality of Canadian rosés has improved significantly, with producers focusing on suitable grape varieties. Despite this progress, consumer interest in rosé tends to decline after Labour Day, highlighting a perception of seasonality in its appeal.
- ▪Rosé production increased by 25 percent between 2000 and 2021, making up about 10 percent of global wine consumption.
- ▪In France, rosé accounts for one in three bottles of wine sold, while red wine consumption has halved since the 1990s.
- ▪Canadian producers are redefining rosé by selecting grape varieties specifically suited for the style.
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Open this photo in gallery:The quality of Canadian rosés has improved as producers embrace the style and recognize its potential, writes Christopher Waters.Kevin Van Paassen/The Globe and MailShareSave for laterPlease log in to bookmark this story.Log InCreate Free AccountDespite its popularity, rosé still struggles to be accepted as a fine wine style by consumers and members of the wine trade. As with bags of ice cubes, sales of pink wines in Canada often increase in warm weather.According to the OIV (International Organization of Vine and Wine), rosé production increased by 25 per cent between 2000 and 2021, accounting for around 10 per cent of global wine consumption.
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