From idealists to struggling sceptics: how Labour’s majority depends on five progressive voter types – in charts
In short, they need enough of this “progressive majority” to stay within the fold.Labour strategists – including Keir Starmer’s chief of staff, Morgan McSweeney – have often been wary of a tactic that seeks only to unite the progressive bloc. Many moved from the Conservatives to Labour but could shift again, including towards Reform. Cost of living pressures and NHS access provide the strongest common ground with other progressive voters.View image in fullscreen Composite: Guardian design / GettyOpen-hearted idealists: affluent, highly educated and the most socially liberal, pro-immigration and politically engaged group.
- ▪In short, they need enough of this “progressive majority” to stay within the fold.Labour strategists – including Keir Starmer’s chief of staff, Morgan McSweeney – have often been wary of a tactic that seeks only to unite the progressive blo
- ▪Many moved from the Conservatives to Labour but could shift again, including towards Reform.
- ▪Cost of living pressures and NHS access provide the strongest common ground with other progressive voters.View image in fullscreen Composite: Guardian design / GettyOpen-hearted idealists: affluent, highly educated and the most socially lib
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| Canonical URL | https://www.theguardian.com/politics/2026/sep/24/labour-majority-five-progressive-voter-types-charts |
| Publication time | Thu, 24 Sep 2026 09:15:01 GMT |
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Composite: Prina Shah for the Guardian / Getty ImagesView image in fullscreen Composite: Prina Shah for the Guardian / Getty ImagesLabourFrom idealists to struggling sceptics: how Labour’s majority depends on five progressive voter types – in chartsAnalysis reveals five distinct groups with sharply contrasting priorities – and who has drifted the most from Labour towards Greens and Reform Tactical voting at next election could push Reform into fourth place, poll finds UK politics live – latest updatesAshley Kirk and Jessica Elgot.
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