From pitch to torchbearer: How Playa Society built space for women's sports
Playa Society, founded by Esther Wallace, has made significant strides in promoting women's sports through apparel. The brand's partnership with the WNBA has allowed it to create a new market for women's sports merchandise. Wallace feels a sense of responsibility to prove that selling women's sports merch can be successful.
- ▪Esther Wallace pitched an apparel partnership to the WNBA in 2021, which was unexpectedly accepted.
- ▪Wallace felt pressure to demonstrate the viability of selling women's sports merchandise.
- ▪Playa Society aims to leverage the power of women's sports to tell impactful stories through their clothing.
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