Google Is Considering Ads in Gemini, But Says It's Not Rushing Anything
Google is considering introducing ads into its AI chatbot Gemini, though it emphasizes it is not rushing any decisions. Currently, Gemini remains ad-free while the company focuses on its subscription model and AI Mode for search. Other AI companies like OpenAI are experimenting with ads, while competitors such as Anthropic have committed to keeping ads out of their AI results.
- ▪Google's chief business officer, Philipp Schindler, said the company is considering ads for Gemini but is not moving quickly on the decision.
- ▪Gemini is currently ad-free and relies on a mix of free access and subscriptions for monetization.
- ▪OpenAI is testing ads in its AI products, while Anthropic has stated it will keep ads out of Claude AI results for the foreseeable future.
- ▪Schindler noted that ads have historically helped scale Google's products to billions of users when implemented effectively.
- ▪In December, Google denied earlier reports about imminent Gemini ads, calling them inaccurate and based on anonymous sources.
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Gemini has so far remained ad-free while other Google tools, such as AI Mode for search, have experimented with paid-for placements. That may change in the future as Google says it is considering bringing ads to Gemini.As Business Insider notes, Google's chief business officer, Philipp Schindler, used the company's recent earnings call to discuss monetization options, including Gemini's current subscription model and future sponsored results."Our focus right now is on AI Mode, but it's fair to say that we really believe a format that works well in AI Mode would transfer successfully to [the] Gemini app," Schindler said.
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