Google rejects claims of AI in Search hurting web traffic
New Google Search features have sparked concerns among publishers, who fear that AI-generated summaries of search results could lead to a collapse in web traffic.
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“Overall, total organic click volume from Google Search to websites has been relatively stable year-over-year. Additionally, average click quality has increased and we’re actually sending slightly more quality clicks to websites than a year ago,” Liz Reid, vice president and head of Google Search, said in a blog post published on Wednesday, August 6. Google Search has long been seen as the backbone of the internet, but AI chatbots and generative AI-powered search engines are now emerging as compelling alternatives for users to look up information online.
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Excerpt limited to ~120 words for fair-use compliance. The full article is at The Indian Express.
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