Google TV has taken over Europe, and that’s probably not changing anytime soon
Google TV has become the leading smart TV platform in Europe, surpassing Samsung's Tizen. Despite a slight decline in market share, it is expected to maintain its top position against competitors like VIDAA and Tizen. Other platforms are growing but remain significantly behind Google TV's share.
- ▪Google TV reached nearly 33% market share in Europe in 2024, while Tizen fell to under 25%.
- ▪In 2025, Google TV's market share decreased to under 32%, with projections to drop below 31% this year.
- ▪VIDAA has overtaken LG's webOS and is expected to continue growing, while other platforms like TiVo OS and Roku are also on the rise.
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