Halifax to disappear from UK high street as Lloyds axes bank brand after 173 years
Group confirms it will stop opening new accounts under the name and move existing ones to Lloyds Lloyds Banking Group has announced it is axing the Halifax brand, meaning the 173-year-old former building society’s name will disappear from UK high streets. The group will stop opening new accounts under the Halifax brand, and kickstart a process of shifting existing accounts to Lloyds branding over the coming days. Continue reading...
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The decision, which has proved controversial among loyal customers and Halifax residents, follows a review of Lloyds’ branding strategy. Photograph: Christopher Thomond/The GuardianView image in fullscreenThe decision, which has proved controversial among loyal customers and Halifax residents, follows a review of Lloyds’ branding strategy. Photograph: Christopher Thomond/The GuardianLloyds Banking GroupHalifax to disappear from UK high street as Lloyds axes bank brand after 173 yearsGroup confirms it will stop opening new accounts under the name and move existing ones to LloydsKalyeena Makortoff Banking correspondentWed 1 Jul 2026 07.01 EDTLast modified on Wed 1 Jul 2026 07.03 EDTSharePrefer the Guardian on GoogleLloyds Banking Group has announced it is axing the Halifax brand, meaning…
Excerpt limited to ~120 words for fair-use compliance. The full article is at the Guardian.