Here’s Why Howdy, Roku’s Low-Cost Streaming Service, Is Worth Your $3/Month
Roku's low-cost streaming service Howdy, launched in August 2025, has gained traction with 300,000 initial subscribers and steady monthly growth, showing higher user retention than many premium and specialty streamers. Priced at $2.99 per month, Howdy offers an ad-free experience with a library of over 10,000 hours of content, including classics and exclusive titles. The service is accessible via Howdy.tv, a mobile app, or as a subscription through Prime Video.
- ▪Howdy, Roku's streaming service, launched in August 2025 and acquired 300,000 subscribers in its first month.
- ▪The service has a six-month retention rate of 51%, higher than the averages for premium and specialty streaming platforms.
- ▪Howdy costs $2.99 per month and provides ad-free access to over 10,000 hours of movies and TV shows.
- ▪Content on Howdy includes titles like La La Land, Speed, The Matrix, and exclusive releases such as Off the Grid.
- ▪Howdy is available through Howdy.tv, its mobile app, and as a subscription on Prime Video.
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Share this:Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window) Flipboard Click to share on WhatsApp (Opens in new window)Click to email a link to a friend (Opens in new window)Click to copy URL Here’s Why Howdy, Roku’s Low-Cost Streaming Service, Is Worth Your $3/Month By Radhamely De Leon Published May 1, 2026, 3:21 p.m. ET More On: streaming What Time Is The White House Correspondents’ Dinner 2026? How To Watch, Channel, And Will Donald Trump Be There? 7 Food-Forward Titles To Devour This 4/20 ‘Margo’s Got Money Troubles’ EP Eva Anderson Says Working With David E.
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