How creators are foregoing brand deals to launch their own product lines

Home > Life > Digital Culture How creators are foregoing brand deals to launch their own product lines VidCon panelists share their best tips for making the transition from creator to business owner By Bethany Allard Bethany Allard Lead Shopping Reporter Bethany Allard is a Los Angeles-based shopping reporter at Mashable covering beauty tech, dating, sex and relationships, and headphones. That basically means she puts her hair through a lot, scrolls through a lot of dating apps, and rotates through a lot of different headphones. In addition to testing out and rounding up the best products, she also covers deals for Mashable, paying an especially obsessive amount of attention to Apple deals and prices.

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