How two court cases could change supermarket pricing rules
The ACCC's court case against Woolworths has concluded, with allegations that the supermarket misled customers through fake discounts on over 260 products, while a similar case against Coles awaits judgment. Both cases center on whether the 'was' prices used in promotions were genuine and sustained long enough to be legitimate. The outcomes could redefine how supermarkets across Australia set and advertise promotional pricing.
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analysisACCC case against Woolworths winds up as spotlight remains on integrity of grocery pricingBy national consumer affairs reporter Michael AtkinTopic:Consumer Protection11m ago11 minutes agoThu 30 Apr 2026 at 6:42pmThe outcome of two cases against Woolworths and Coles will ultimately reveal whether supermarket shoppers were duped by promotional prices. (ABC News: Billy Cooper)abc.net.au/news/woolworths-accc-case-spotlights-grocery-pricing-integrity/106561746Link copiedShareShare articleYou can imagine the alarm bells going off for Paul Harker as he browsed the colourful aisles of his local Woolworths.The senior Woolworths' executive was searching for the bright red Prices Dropped tickets that promise long-term savings on household staples.But Harker wasn't looking for a bargain — he…
Excerpt limited to ~120 words for fair-use compliance. The full article is at ABC News (Australia).