How weddings got (even more) expensive
Weddings have become increasingly expensive due to consumer culture and social media influence, with costs varying widely by location and vendor choices. Experts note that while some couples spend heavily to showcase prosperity, intentionality often matters more than budget size. Social media and trends, especially among Gen Z, accelerate the evolution of wedding styles and expectations.
- ▪The modern wedding as we know it began to take shape after World War II, emphasizing consumer display and prosperity.
- ▪In New York City, the average wedding cost is around $100,000, while in the Midwest it is closer to $30,000 to $40,000.
- ▪Vogue features weddings regardless of budget, prioritizing emotional authenticity and intentionality over high spending.
- ▪Social media has accelerated wedding trend cycles, with Gen Z couples often seeking the latest styles influenced by platforms and even AI tools like ChatGPT.
- ▪Historically, weddings were simpler community events that used local resources like yard flowers and immediate family involvement.
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Explain It to MeHow weddings got (even more) expensiveGetting married in a social media age.by Jonquilyn HillMay 3, 2026, 11:00 AM UTCShareGiftA bride and groom stand at the altar. Silas Stein/picture alliance via Getty ImagesJonquilyn Hill is the host of Explain It to Me, your hotline for all your unanswered questions. She joined Vox in 2022 as a senior producer and then as host of The Weeds, Vox’s policy podcast.I have been a bridesmaid six times. I’ve traveled across the country and outside of it to see my friends get married. I’ve planned bachelorette parties in New Orleans and gone to bridal showers in Arizona. I love love. It’s a beautiful thing to witness.
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