I Like Ferrari's Luce EV. But This Is Why It's Heartbreaking
Ferrari's new electric vehicle, the Luce, has faced significant backlash following its launch. Despite its innovative design by Jony Ive's agency, the car has not met market expectations, leading to a drop in Ferrari's stock price. Some industry experts believe the Luce represents a new direction for Ferrari, appealing to a different audience.
- ▪The Luce is Ferrari's first electric vehicle, designed by Jony Ive's agency LoveFrom.
- ▪Following its launch, Ferrari's share price dropped by 8 percent in Milan and 5.1 percent in New York.
- ▪Critics, including former Ferrari chairman Luca di Montezemolo, have expressed their discontent with the vehicle's design.
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Jeremy WhiteGearMay 27, 2026 11:07 AMI Like Ferrari's Luce EV. But This Is Why It's HeartbreakingDesigned by Jony Ive and a host of ex-Cupertino colleagues, the Luce shows us what might have been had Apple made good on its $10 billion bet.Courtesy of FerrariCommentLoaderSave StorySave this storyCommentLoaderSave StorySave this storyYou know things are bad when the Pope gets involved. No doubt reeling from a launch that somehow went down even worse than Ferrari itself anticipated, the Italian carmaker sought to get the endorsement of none other than His Holiness Pope Leo XIV for its first EV, the Luce.Guided by Ferrari chairman John Elkann and senior Ferrari executives, in a hillside town about 15 miles southeast of Rome, the pontiff sat in the driver’s seat and listened patiently as test…
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