Ice Cube wants fans to own a piece of Big3 in blockbuster public offering
For nearly four decades, Ice Cube has helped shape Los Angeles culture. From helping launch N.W.A. and putting South Central Los Angeles on the global map through music, to starring in iconic films like Boyz n the Hood and becoming a fixture in the city’s sports scene, Cube has spent his career building brands rooted...
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NBA Ice Cube wants fans to own a piece of Big3 in blockbuster public offering By Ryan Anderson Published June 23, 2026, 2:45 p.m. ET See more of our coverage in your search results. Add The California Post on Google For nearly four decades, Ice Cube has helped shape Los Angeles culture. From helping launch N.W.A. and putting South Central Los Angeles on the global map through music, to starring in iconic films like Boyz n the Hood and becoming a fixture in the city’s sports scene, Cube has spent his career building brands rooted in his hometown. Now, the Los Angeles native is betting on the future of another one of his creations: the BIG3. 4 Ice Cube says Big3 is built to last 100 years as the league goes public in a $290 million deal despite NBA investment hurdles.
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