Jeff Bezos Is Funding a Wild Hunt for the Brain’s ‘Core Algorithm’
Jeff Bezos is investing in a neuro AI company called Flourish, which aims to create a synthetic intelligence system that mimics the human brain's efficiency. With $500 million in funding, Flourish seeks to address the challenges of power consumption and continuous learning in AI. The team, led by Rob Williams and Thomas Reardon, believes that combining AI research with neuroscience can lead to significant advancements in artificial intelligence.
- ▪Flourish has received $500 million in funding and is valued at $2.5 billion.
- ▪The company aims to develop a synthetic intelligence system that operates on 50 watts or less.
- ▪Current AI models consume excessive power and data, while Flourish seeks to create a more efficient alternative.
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The Big StoryJeff Bezos Is Funding a Wild Hunt for the Brain’s ‘Core Algorithm’With $500 million in funding and a reported $2.5 billion valuation, Flourish wants to reinvent AI by putting real neurons under the microscope.Steven LevyJun 4, 2026 6:30 AMPHOTO-ILLUSTRATION: WIRED STAFF; GETTY IMAGESCommentLoaderSave StorySave this storyCommentLoaderSave StorySave this storyRob Williams knows how to pitch Jeff Bezos: You write a press release as if your product has already been built. Bezos reads it and gives a thumbs up or down.Williams went through this process a lot as an executive on Amazon’s “S-team,” in charge of software products such as Alexa, until his departure last fall. But the pitch he made a few weeks later—in December 2025—was different.
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