José Boisjoli doesn’t miss the pressure of being in charge
José Boisjoli, the former CEO of BRP Inc., reflects on his experiences leading the company and the pressures that came with the role. He emphasizes the importance of innovation and competition in driving success, as well as the challenges faced during a significant cyber attack. Now, Boisjoli enjoys a more relaxed lifestyle without the constant demands of being a CEO.
- ▪Boisjoli was unexpectedly put in charge of BRP Inc. when it was announced for sale in 2003.
- ▪He highlights the importance of innovation, citing the development of the Sea-Doo FishPro as a successful response to market trends.
- ▪The cyber attack in August 2022 was a significant crisis for the company, affecting employees, customers, and shareholders.
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| Original publisher | The Globe and Mail |
| Canonical URL | https://www.theglobeandmail.com/business/rob-magazine/article-jose-boisjoli-doesnt-miss-the-pressure-of-being-in-charge/ |
| Publication time | Wed, 27 May 2026 12:00:00 +0000 |
| Retrieval time | 2026-05-27T12:12:59.234Z |
| Last seen | 2026-05-27T12:12:59.234Z |
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Opening excerpt (first ~120 words) tap to expand
ShareSave for laterPlease log in to bookmark this story.Log InCreate Free AccountOpen this photo in gallery:José Boisjoli, former chief executive officer of BRP Inc.SAM SINGH/The Globe and MailWorking on a farm is a bit like being a CEO: You need to be available 24-7. And you learn very quickly to manage the unpredictable, because at the end of the day, the animals need to be fed twice a day. So in a way, I was trained to be a CEO, though I didn’t know it then. In the spring of 2003, I was invited by Bombardier to a meeting at the end of one day, and the next I was on stage at the arena in Valcourt, announcing to 3,000 employees that we were being put up for sale. I was still in shock.
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