Kellogg’s brings back the cereal box toy — and adults are excited, too: ‘Please stay forever’
Kellogg's has reintroduced toys into its cereal boxes for the first time in over a decade, featuring items tied to Disney and Pixar's 'Toy Story 5'. The promotion includes character-themed spoons, collectible cards, and movie ticket offers in select cereals like Frosted Flakes and Froot Loops. The move taps into nostalgia, appealing to millennials who remember the tradition and want to share it with their children.
- ▪Kellogg's is including plastic toys in special-edition boxes of Frosted Flakes, Froot Loops, AppleJacks, and Corn Pops to promote 'Toy Story 5'.
- ▪The toys include spoons modeled after Woody, Buzz, and Jessie, as well as collectible trading cards and movie promotions.
- ▪Plastic toys in cereal boxes declined due to safety concerns and cost-cutting, with past recalls involving choking hazards and hazardous materials.
- ▪Kellogg's cited the theme of 'Toy Story 5'—toys in a tech-driven world—as a meaningful reason to bring back the tradition.
- ▪A giant interactive 'Toy Story' claw machine will appear at The Grove in Los Angeles on May 24 to celebrate the promotion.
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Food & Drink Kellogg’s brings back the cereal box toy — and adults are excited, too: ‘Please stay forever’ By Brooke Steinberg Published May 4, 2026, 12:48 p.m. ET Kellogg's is tapping into nostalgia by putting toys back into cereal boxes. AP Photo/Gene J. Puskar, File Here’s the new scoop on breakfast. For the first time in over a decade, Kellogg’s is putting toys back in cereal boxes — including collectible spoons and other fun freebies. Available now nationwide, special-edition boxes of Frosted Flakes, Froot Loops, AppleJacks and Corn Pops will have plastic toys to celebrate Disney and Pixar’s “Toy Story 5,” which will be in theaters June 19. 5 Kellogg’s is putting plastic toys back in cereal boxes for the first time in over 10 years. WK Kellogg Co.
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