LA singles are flocking to luxe West Coast grocer, Erewhon, to get dates: ‘Better than the apps’
Los Angeles singles are increasingly turning to the upscale grocery chain Erewhon as an alternative to dating apps, citing its social atmosphere and high concentration of health-conscious, affluent shoppers. Some, like content creator Holly Solem, have found romantic connections after meeting at the store, while others enjoy the flirty, runway-like environment. The store’s celebrity and influencer clientele, along with its premium-priced wellness-focused products, contribute to its reputation as a unique social hub in LA.
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Sex & Relationships exclusive LA singles are flocking to luxe West Coast grocer, Erewhon, to get dates: ‘Better than the apps’ By Devi Jags Published April 29, 2026, 12:45 p.m. ET Every major city claims to have the ‘worst dating scene,’ but if you live in Los Angeles, the drag of being single might as well be alleviated over a $25 Strawberry Glaze Erewhon smoothie. Desperate LA singles, fed up with dating apps, are now scouring the aisles of the luxe grocery chain for their happily-ever-after — with locals dubbing it “better than dating apps”. With $52 candles and $18 jarred macaroons, the culty LA grocer Erewhon promises luxury, wellness, health, celebrities and TikTok content creators combing the aisles, and nowadays possibly even a partner who falls within a certain tax bracket.
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