Letterboxd
Letterboxd, a film discovery and review platform founded in 2011, has grown from a niche app for movie enthusiasts to a major influencer in the film industry, with over 28 million users worldwide by 2026. Its user base, predominantly under 35, has helped drive box office success for indie films like Everything Everywhere All at Once and The Brutalist, earning recognition from industry leaders. The platform has expanded its offerings with the 2025 launch of the Letterboxd Video Store and plans to include television seasons in 2026, while maintaining a distinct space for film purists.
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The film discovery and review platform Letterboxd is best known as the social-media app for cinephiles, but now it’s also helping indie movies reach wider audiences. Founded by Matthew Buchanan and Karl von Randow in 2011, the Auckland-based company’s wave of pandemic-era growth set the stage for greater influence: from January 2019 to January 2021, users jumped from more than 1 million to more than 3 million. By April 2026, that number had grown to more than 28 million across more than 190 countries. (Last year alone, users published more than 143 million reviews and logged nearly 900 million films.) Letterboxd’s immense reach, particularly among young people—more than half of its users are under 35—now shapes the film industry directly.
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Excerpt limited to ~120 words for fair-use compliance. The full article is at TIME — Top.
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