LIV Golf outlines ‘expanded strategy’ in desperate bid to save tour after Saudi billions dry up
LIV Golf has announced an 'expanded strategy' to sustain the tour after losing its primary funding from Saudi Arabia's Public Investment Fund, which had invested over $1 billion annually since 2022. The organization plans to adopt a diversified investment model and has formed an independent board led by Gene Davis and Jon Zinman to attract new global investors. Despite claiming a 100% year-on-year revenue increase, LIV faces urgent financial challenges, with events being postponed and top players considering a return to the PGA Tour.
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Golf LIV Golf outlines ‘expanded strategy’ in desperate bid to save tour after Saudi billions dry up By Justin Terranova Published April 30, 2026, 9:06 a.m. ET They aren’t giving up yet. LIV Golf released a statement Thursday morning explaining how they plan to save the rebel golf tour after it was reported Wednesday that Saudi Arabia’s Public Investment Fund will no longer back them. They plan to take a “a diversified, multi-partner investment model” after the PIF had been pumping over a billion dollars a year into it since 2022. LIV Golf also announced the formation of a new independent board led by seasoned business consultants Gene Davis and Jon Zinman. LIV Golf has lost its funding from Saudi Arabia.
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