Menswear brand accused of using AI to 'whitewash' model's image
Australian model Elii Emeghebo is pursuing a racial discrimination complaint against suit label Peter Jackson, claiming AI has been used to "whitewash" his image.
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Australian model accuses menswear brand Peter Jackson of using AI to 'whitewash' his imageExclusive by ABC News Breakfast's Lillian RangiahTopic:AITue 30 Jun 2026 at 5:01pmTue 30 Jun 2026 at 5:01pmTue 30 Jun 2026 at 5:01pmLoading...In short:Nigerian-Australian model Elii Emeghebo is pursuing a racial discrimination complaint against suit label Peter Jackson, over changes made to his image using artificial intelligence (AI).Peter Jackson Australia admitted using AI to create the image, but categorically denied intentionally altering it due to Mr Emeghebo's race, or engaging in racial discrimination.What's next?Australia has no specific laws protecting models from the unauthorised reproduction of their image using…
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