Meta Copies Snapchat’s Homework Again With ‘Plus’ Features for Instagram and Facebook
Meta has announced new subscription plans for Instagram, Facebook, and WhatsApp, called Instagram Plus and Facebook Plus. These plans, priced at $4 and $3 respectively, will offer users additional features such as story insights and profile customization. This move reflects Meta's strategy of mimicking successful features from other social media platforms, particularly Snapchat.
- ▪Meta's new subscription plans will roll out globally this summer.
- ▪Instagram Plus will offer features like story rewatch insights and profile customization.
- ▪Snapchat's subscription model has inspired Meta's approach to monetizing its platforms.
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Reece RogersGearMay 28, 2026 3:09 PMMeta Copies Snapchat’s Homework Again With ‘Plus’ Features for Instagram and FacebookMeta’s upcoming Instagram Plus and Facebook Plus subscriptions are the latest example of the company seeing what works elsewhere and mimicking it.Photograph: NurPhoto/Getty ImagesCommentLoaderSave StorySave this storyCommentLoaderSave StorySave this storyMeta announced new upcoming subscription plans for Instagram, Facebook, and WhatsApp this week. Instagram isn’t going behind a paywall, no. Rather, users will now be able to pay $4 a month for extra features, like seeing who rewatched your story post or pinning more posts to the top of your profile.
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