Meta Puts Perks Behind Paywalls: New Subscription Tiers Across Facebook, Instagram, WhatsApp
Meta has announced the launch of paid premium subscriptions for Facebook, Instagram, and WhatsApp, starting at $3 to $4 per month. These new tiers will provide users with additional features and better control over their posts and ads. The move comes amid significant layoffs at the company and reflects a broader trend in the tech industry of placing perks behind paywalls.
- ▪Meta is introducing paid subscriptions for Facebook Plus, Instagram Plus, and WhatsApp Plus.
- ▪Monthly subscription rates will start at $4 for Facebook and Instagram Plus and $3 for WhatsApp Plus.
- ▪The new tiers aim to provide users with enhanced features and better metrics on their posts.
Opening excerpt (first ~120 words) tap to expand
Would you pay for Facebook or Instagram? Meta is betting you might. Following limited tests this spring, Meta announced on Wednesday that it would be launching paid premium subscriptions worldwide for Facebook Plus, Instagram Plus and WhatsApp Plus. The new tiers unlock extra app tools and allow users to get better metrics on their posts and control how ads target themMonthly subscription rates will start at $4 for Facebook Plus and Instagram Plus and $3 for Instagram Plus. Meta will also be launching Meta One plans for more advanced Meta AI options.
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Excerpt limited to ~120 words for fair-use compliance. The full article is at CNET.
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