Meta rolls out subscription tiers for Instagram, Facebook and WhatsApp
Meta has introduced subscription tiers for its apps Instagram, Facebook, and WhatsApp, offering exclusive features to paying users. The new 'Plus' versions of these apps come with benefits such as extended vanishing posts and detailed analytics. Meta is also exploring additional subscription models under the brand Meta One, which will include offerings for AI and business accounts.
- ▪Meta has launched subscription tiers for Instagram, Facebook, and WhatsApp.
- ▪The 'Plus' versions of the apps offer features unavailable to free users, such as detailed stats and extended post durations.
- ▪Meta is testing further subscription options for its AI and business accounts under the Meta One brand.
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Big Tech Meta Meta rolls out subscription tiers for Instagram, Facebook and WhatsApp The class disparity on Meta's apps is only growing. By Jessica Conditt May 27, 2026 4:01 pm EST Nwz/Shutterstock After a few months of hush-hush public testing, today Meta is rolling out a subscription-based tier with exclusive features for Instagram, Facebook and WhatsApp. The paywalled "Plus" version of each app includes features that unsubscribed users can't access, such as the ability to view detailed stats on Instagram or Facebook Stories, extend vanishing posts for longer than 24 hours, and access custom themes and reactions. Instagram Plus and Facebook Plus each cost $3.99 per month, while WhatsApp Plus is $2.99 a month.
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