Meta Thinks ‘Social Learning’ Can Fix Smart Glasses’ Privacy Problems

Meta officially has several new pairs of smart glasses to choose from, and though they aren’t groundbreaking in terms of features or hardware, they’re making at least one bold choice: they’re dropping Ray-Ban branding. That might not seem like a big deal on the surface, but in Meta’s case, it may be a bigger one than you think. Most people (Meta likely included) would agree that its partnership with EssilorLuxottica, the originator of Ray-Bans, has been crucial to the success of its AI glasses. That’s not just because designing stylish, comfortable, and functional eyewear is difficult—it definitely is—it’s because Ray-Bans, unlike Meta, are a brand that most everyone is comfortable with.

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