New campaign urges public to reduce water use as UK emerges from heatwave
Exclusive: £75m publicity drive will ask people to treat water as precious resource and cut daily use by 28 litres The biggest ever campaign to encourage the public to reduce their water use will launch this week, as the UK emerges from record temperatures attributed to the climate crisis. The £75m publicity drive, called Let’s Save Water, will advise and encourage people to treat water as a precious resource and has a target for everyone to cut their daily use by 28 litres – or two large bucket
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South East Water banned hosepipes during the heatwave and other companies encouraged reduced water use. Photograph: Neil Hall/EPAView image in fullscreenSouth East Water banned hosepipes during the heatwave and other companies encouraged reduced water use. Photograph: Neil Hall/EPAWaterNew campaign urges public to reduce water use as UK emerges from heatwaveExclusive: £75m publicity drive will ask people to treat water as precious resource and cut daily use by 28 litresSandra LavilleMon 29 Jun 2026 03.00 EDTSharePrefer the Guardian on GoogleThe biggest ever campaign to encourage the public to reduce their water use will launch this week, as the UK emerges from record temperatures attributed to the climate crisis.The £75m publicity drive, called Let’s Save Water, will advise and encourage…
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