Nex
Nex Playground, a motion-activated gaming console resembling a Rubik’s cube, launched in December 2023 and has gained rapid popularity for its ad-free, controller-free design focused on active, family-friendly play. The device, which prioritizes privacy by not storing or transmitting video data, saw sales grow from 150,000 units in 2024 to about 800,000 in 2025, even outselling Xbox during Black Friday week. With plans to expand internationally and sell 1 million units in early 2026, Nex emphasizes meeting fundamental human needs through technology.
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Nex Playground—a motion-activated console that connects to a TV and resembles a Rubik’s cube—is upsetting the gaming industry. Launched in December 2023, the all-ages device does not use controllers or wearables and is free of ads, algorithms, micro-transactions, and chat features. For an $89 annual fee, users can access more than 45 games—all of which are non-violent and designed to inspire active play—that are updated monthly and include everything from sports and exercise to beloved IP like Bluey and Barbie. Nex Playground is also unusually safe for kids and the privacy-minded, as its built-in camera does not store or send video data to the cloud. Parents have responded with remarkable enthusiasm.
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