On the Future of Apple’s Vision Platform
It’s certainly possible that this Vision thing isn’t going to work out and Apple *will* throw in the towel on it. But that hasn’t happened, and if it does, it’s not going to come out of nowhere as a story on MacRumors for the people in VPG working on it.
Opening excerpt (first ~120 words) tap to expand
On the Future of Apple’s Vision Platform Thursday, 30 April 2026 Juli Clover, writing at MacRumors under the rather incendiary headline “Apple Has Given Up on the Vision Pro After M5 Refresh Flop”: Apple has all but given up on the Vision Pro after the M5 model failed to revitalize interest in the device, MacRumors has learned. Apple updated the Vision Pro with a faster M5 chip and a more comfortable band in October 2025, but there were no other hardware changes, and consumers still weren’t interested. [...] The Vision Pro has been unpopular since it first launched, and Apple only sold around 600,000 units in total. Insider sources told MacRumors that Apple has received an unusually high percentage of returns, far exceeding any other modern Apple product.
…
Excerpt limited to ~120 words for fair-use compliance. The full article is at Daring Fireball.
Discussion
0 commentsMore from Daring Fireball
