One of the Biggest Boondoggles in Sports History Is All but Dead. The Damage Is Real.
LIV Golf, the Saudi-backed golf league, is effectively defunct after the Public Investment Fund announced it would cease funding by the end of the season. Despite attempts to secure new investors, the league failed to attract significant viewership or alter the sport's landscape. Its collapse leaves lasting damage on golf's integrity and player reputations.
- ▪LIV Golf is ending after Saudi Arabia's Public Investment Fund decided to stop funding it.
- ▪The league failed to attract meaningful television audiences despite spending hundreds of millions on star players.
- ▪LIV Golf did not change the sport of golf but negatively impacted the fan experience and player perceptions.
- ▪The league was widely criticized for advancing the geopolitical interests of Saudi Arabia and Crown Prince Mohammed bin Salman.
- ▪The PGA Tour now faces decisions on how to integrate or distance itself from former LIV players.
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Excerpt limited to ~120 words for fair-use compliance. The full article is at Yahoo Sports.