Patrick Dempsey Channels the Ethos of Jack Heuer
Actor and professional racer Patrick Dempsey is the new face of TAG Heuer Eyewear, embodying the brand's legacy of precision and style. The campaign draws parallels between Dempsey and Jack Heuer, the visionary former CEO known for pioneering the brand's ties to motorsports. TAG Heuer's latest eyewear collection, including the 'Jack Heuer' model, reflects its 'Designed to Win' philosophy and heritage in chronograph innovation.
- ▪TAG Heuer launched its eyewear line with models named Jack Heuer, Mini Vingt-Sept, and Shield Pro.
- ▪Patrick Dempsey, a longtime brand associate and professional race car driver, is the face of the new TAG Heuer Eyewear campaign.
- ▪The campaign visually references a historic photo of Jack Heuer, emphasizing the brand's motorsport and chronograph heritage.
- ▪Jack Heuer, the great-grandson of the brand's founder, initiated TAG Heuer's partnerships with Formula 1 in the 1970s.
- ▪Dempsey placed second in his category at the 24 Hours of Le Mans in 2015, underscoring his serious involvement in racing.
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StylePatrick Dempsey Channels the Ethos of Jack HeuerJoin HighsnobietyCreate an account to share your reaction and engage with the community.E-MailPasswordSign up for style news and latest drops.Sign upBy signing up, you agree to Highsnobiety’s Privacy Policy and Terms & Conditions.Already have an account?Sign inSharePatrick Dempsey Channels the Ethos of Jack HeuerWritten by Bailey Bujnosek less than a minute ago in StyleThis content has been paid for by an advertiser. If you'd like to appear on Highsnobiety, contact: [email protected].(Sponsored Story) #id-ZsjFv- { padding-bottom: 66.66666666666666%; }<picture class="picture___tD9x4 fallback___zC_0r"><source…
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