Period tracking app has been yapping about your flow to Meta
Period tracking app Flo has been found liable for sharing users' sensitive reproductive health data with Meta, despite promising to protect user privacy. The data sharing, which occurred between 2016 and 2019, included information on menstrual cycles, ovulation, and pregnancy attempts. A 2025 lawsuit ruled that this constituted unlawful data sharing for commercial gain, setting a significant legal precedent for health app privacy.
- ▪Flo shared users' menstrual, ovulation, and pregnancy-related data with Meta, Google, and Flurry for commercial purposes.
- ▪The company was found liable in the August 2025 Frasco v. Flo lawsuit for violating user privacy despite explicit assurances otherwise.
- ▪Meta was held legally responsible for collecting and using the sensitive reproductive health data for its own benefit.
- ▪The data sharing was not the result of a hack but a deliberate design decision by Flo to transmit user data to third parties.
- ▪Approximately 13 million Flo users were included in the class action lawsuit, highlighting widespread privacy concerns.
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Your period tracking app has been yapping about your flow to MetaWhat does this vagueness by-design mean for how we choose to self monitor our biological markers?Emily FlynnApr 21, 20261237ShareA few years back, I had a running joke with the guy I was seeing about adding him to my period tracker. Being a women’s health expert, I enjoy weaving nerdy anecdotes about cycles and attraction and desires into my flirtations and marveling at my own wit and woo-woo mastery of my cyclical body. This ruse seemed like a harmless jab at my digitally tracked self-awareness – a very late millennial feminist living in the Bay Area version of coquetry. It maybe wasn’t all that harmless, after all.
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Excerpt limited to ~120 words for fair-use compliance. The full article is at Substack.
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