Reggie Fils-Aimé says Amazon once asked Nintendo to break the law
Former Nintendo of America President Reggie Fils-Aimé revealed that Amazon once requested financial support to undercut Walmart on pricing, which he believed would have been illegal. He stated that Nintendo severed ties with Amazon at the time to avoid breaking the law and to protect relationships with other retailers. The two companies have since reconciled, and Nintendo products are now available on Amazon.
- ▪Reggie Fils-Aimé said Amazon sought an 'obscene amount of financial support' to undercut Walmart on pricing.
- ▪He refused Amazon's request, stating it would have been illegal and harmful to Nintendo's retail relationships.
- ▪Nintendo stopped selling to Amazon during the DS era but has since resumed business, including selling the Switch 2 on Amazon.
Opening excerpt (first ~120 words) tap to expand
GamingCloseGamingPosts from this topic will be added to your daily email digest and your homepage feed.FollowFollowSee All GamingNewsCloseNewsPosts from this topic will be added to your daily email digest and your homepage feed.FollowFollowSee All NewsTechCloseTechPosts from this topic will be added to your daily email digest and your homepage feed.FollowFollowSee All TechReggie Fils-Aimé says Amazon once asked Nintendo to break the lawAmazon wanted ‘obscene’ financial support to undercut Walmart.Amazon wanted ‘obscene’ financial support to undercut Walmart.by Terrence O'BrienCloseTerrence O'BrienWeekend EditorPosts from this author will be added to your daily email digest and your homepage feed.FollowFollowSee All by Terrence O'BrienMay 3, 2026, 3:24 PM UTCLinkShareGiftPhoto by Susan…
Excerpt limited to ~120 words for fair-use compliance. The full article is at The Verge.
Discussion
0 commentsMore from The Verge
