Reggie Fils-Aimé Says Nintendo Stopped Selling To Amazon After Being Asked To Break The Law
Reggie Fils-Aimé revealed in a recent NYU lecture that Nintendo ceased selling products to Amazon in the late 2000s after an executive requested the company engage in illegal pricing practices. He stated that Amazon wanted Nintendo to provide excessive financial support to undercut competitors like Walmart, which would have violated antitrust laws. Fils-Aimé emphasized that refusing the request was about upholding legal and ethical business standards while maintaining relationships with other retailers.
- ▪Reggie Fils-Aimé said Amazon asked Nintendo for an 'obscene amount of support' to undercut Walmart on pricing.
- ▪Fils-Aimé refused Amazon's request, stating it would have been illegal and harmful to Nintendo's retail relationships.
- ▪Nintendo stopped selling to Amazon as a result of the incident, which occurred during the Nintendo DS era.
- ▪The strained relationship has persisted, with Nintendo products like the Switch 2 often unavailable on Amazon.
- ▪Amazon's gaming initiatives, including Luna and game development efforts, have struggled in recent years.
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Reggie Fils-Aimé Says Nintendo Stopped Selling To Amazon After Being Asked To Break The Law A recent lecture at NYU suggests the unstable relationship between the gaming and e-commerce giants dates all the way back to the Nintendo DS By Zack Kotzer Published May 2, 2026 | Comments (0) | 𝕏 Copied! Nintendo At a recent NYU lecture, former Nintendo of America President Reggie Fils-Aimé divulged on a conversation between himself and an Amazon executive. Meeting in the late 2000s, Fils-Aimé says the e-commerce giant attempted to pressure Nintendo to not just burn relationships with other retailers, but outright break the law. “Amazon was looking to get bigger into the video game space,” said Fils-Aimé.
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