Roku Doubling Down on Creators With Dedicated Destination and New FAST Channels (Exclusive)
Roku is enhancing its focus on creator content by launching a dedicated destination and new FAST channels. The platform aims to increase its licensed programming from popular creators, responding to growing demand from audiences and advertisers. Roku is also engaging with larger YouTube creators to tap into potentially untapped audiences.
- ▪Roku is launching a new dedicated destination for creator content and multiple FAST channels.
- ▪The platform will increase licensed programming from top creators like Prof G Podcast and iShowSpeed.
- ▪Roku is actively engaging with larger YouTube creators to provide access to untapped audiences.
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Roku Creators Homepage Roku Share on Facebook Share on X Google Preferred Share to Flipboard Show additional share options Share on LinkedIn Share on Pinterest Share on Reddit Share on Tumblr Share on Whats App Send an Email Print the Article Post a Comment Roku is making a big bet on creator content, launching a new dedicated destination and multiple new creator FAST channels to its platform, The Hollywood Reporter has learned. According to Lisa Holme, the head of content for Roku Media, the company will also increase the amount of licensed programming the platform has from top creators, with FAST channels from Prof G Podcast, iShowSpeed, Jesser, Stokes Twins and other creators set to join the platform as well.
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