Roku's Home Screen Redesign Goes All-In on Recommendations
Roku is launching a significant redesign of its home screen, focusing on personalized content recommendations. The new layout enhances the 'Top Picks For You' section and introduces a 'Quick Access' area for frequently used apps. This update aims to streamline the user experience by making it easier to find and start watching shows and movies.
- ▪The redesign expands the 'Top Picks For You' section and introduces a 'Quick Access' area.
- ▪Roku's algorithm will recommend TV shows and movies based on user preferences.
- ▪The update includes new categories like 'Your Next Watch' and 'What Are You In The Mood For'.
Opening excerpt (first ~120 words) tap to expand
Roku is rolling out its biggest home screen redesign in over a decade, and it's all about trying to predict what you’d like to watch. The redesign expands the “Top Picks For You” section, giving it a larger footprint and recommending TV shows and movies that Roku’s algorithm thinks you’ll like. It also features a “Quick Access” section below that’ll continually refresh to display your most used apps. “A majority of streamers (82%) agree they would love if they turned on their TV and the show they wanted to watch was right on their Home Screen," Roku says.
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Excerpt limited to ~120 words for fair-use compliance. The full article is at PCMag.
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