Rose Bowl shows off new exclusive field-level club: ‘A place to be’
The Rose Bowl is unveiling a new field-level end zone club set to open before UCLA's September 12 home opener. The $28.5 million venue will offer fans premium amenities, including close proximity to players and upscale food options. Construction has reduced stadium capacity from 89,000 to about 85,000 seats.
- ▪The field-level club is expected to be completed before UCLA's Sept. 12 home opener against San Diego State.
- ▪Fans with club seats can high-five UCLA players as they enter the field and watch postgame news conferences through a glass wall.
- ▪The club features a 360-degree bar, climate-controlled indoor space, and food options like barbecue pulled pork sliders and chicken tenders.
- ▪Club seat prices range from $2,520 to $3,605, with additional perks like VIP parking and early entry.
- ▪UCLA will retain revenue from the sale of the approximately 1,000 club seats.
Opening excerpt (first ~120 words) tap to expand
Sports Rose Bowl shows off new exclusive field-level club: ‘A place to be’ By Ben Bolch Published May 2, 2026, 2:59 p.m. ET The hammering of boards and buzzing of circular saws at one end of the Rose Bowl is about to be replaced by another kind of buzz. A field-level end zone club could be the new hotspot for UCLA football games. “This is going to be a place to be,” said Derek Doolittle, general manager of the Rose Bowl. A rendering of the field-level end zone club at the Rose Bowl. The project is expected to be completed well before UCLA football’s home opener Sept. 12.
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Excerpt limited to ~120 words for fair-use compliance. The full article is at New York Post.
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