Ruck Yeah! IMG, World Rugby Strike Partnership to “Accelerate U.S., Global Growth”
World Rugby and IMG have formed a long-term media rights partnership aimed at accelerating the growth of rugby in the United States and globally, particularly in anticipation of the 2031 and 2033 Rugby World Cups hosted in the U.S. IMG will provide strategic advisory services on media rights, content distribution, and audience expansion efforts. The collaboration reflects a broader push to increase the sport’s commercial reach and visibility ahead of upcoming international tournaments.
- ▪World Rugby and IMG have entered a long-term partnership to boost rugby's growth in the U.S. and worldwide ahead of the 2031 and 2033 Rugby World Cups.
- ▪IMG will advise on U.S. and global media rights, content strategy, distribution, and in-market initiatives to expand rugby’s audience and commercial value.
- ▪The partnership follows IMG’s prior work securing World Rugby’s media deal with CBS Sports through 2029 and other international agreements.
- ▪World Rugby is investing in the U.S. market with a dedicated growth plan and premium international fixtures in key cities.
- ▪The 2031 men’s and 2033 women’s Rugby World Cups will be held in the United States, marking a significant expansion of the sport’s global footprint.
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The U.S. team at the Women's Rugby World Cup 2025 in England Courtesy of World Rugby via Getty Images Share on Facebook Share on X Google Preferred Share to Flipboard Show additional share options Share on LinkedIn Share on Pinterest Share on Reddit Share on Tumblr Share on Whats App Send an Email Print the Article Post a Comment Rugby is ready for a global sports spurt! World Rugby and global sports marketing agency IMG unveiled on Thursday that they have struck a long-term media rights partnership “to further accelerate rugby’s growth in the United States and globally ahead of the landmark men’s and women’s Rugby World Cups (RWC) in 2031 and 2033,” which will take place in the country.Under the agreement, financial terms of which weren’t disclosed, IMG said it will help World Rugby…
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