Saudis to end LIV golf funding after pouring in $5 billion
Saudi Arabia's Public Investment Fund plans to end its financial support for LIV Golf after this season, marking a potential end to the breakaway golf league that has struggled with low attendance and viewership despite investing an estimated $7 billion. The decision follows a strategic shift by the PIF toward domestic priorities and pressure to generate returns from its sports investments. LIV Golf, which lured top players with lucrative contracts, now faces an uncertain future as players may be left without a competitive platform.
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