Shareef O’Neal, Shaquille O’Neal’s Son And Entrepreneur, Joins UTA Roster
Shareef O'Neal, son of Shaquille O'Neal and an entrepreneur and former athlete, has joined UTA's roster to pursue opportunities in sports media, unscripted television, and digital media. He is involved in reshaping the 'Shaq' brand with a focus on retail expansion and serves as creative director for the portfolio. UTA secured the representation deal, marking a shift from athletic representation to media and business ventures for O'Neal.
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Home TV News Apr 30, 2026 9:00am PT Shareef O’Neal, Entrepreneur, Joins UTA Roster By Brian Steinberg Plus Icon Brian Steinberg Senior TV Editor bristei Latest Shareef O’Neal, Entrepreneur, Joins UTA Roster 1 hour ago David Roberts, ESPN’s Supervisor of News and Top Studio Shows, to Retire 2 hours ago AMC Sees Second Chance to Win Ad Dollars for First Views of Long-Lasting Series 17 hours ago See All Courtesy of UTA Shareef O’Neal, an entrepreneur and former athlete, has joined the roster of UTA, which will work to secure opportunities for him across sports media, unscripted television, digital media and more. The signing comes as O’Neal, Shaquille O’Neal’s son, is poised to launch a revamp of the “Shaq” brand later this year, leading retail expansion.
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