She oversaw 29 quarters of sales growth. Now e.l.f.’s CFO is taking on its AI strategy
Mandy Fields, CFO of e.l.f. Beauty, is now overseeing the company's AI strategy as part of a structural shift in the CFO role. This includes establishing governance, preparing for AI-driven commerce, and enhancing enterprise efficiency. The company continues to experience financial growth, reporting significant increases in net sales and e-commerce performance.
- ▪Mandy Fields has been CFO of e.l.f. Beauty for seven years and is now responsible for the company's AI strategy.
- ▪e.l.f. reported a 35% year-over-year increase in net sales for the quarter ended March 31, marking its 29th consecutive quarter of growth.
- ▪The company is focusing on governance, readiness for AI-driven commerce, and enterprise efficiency as part of its AI strategy.
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Good morning. As AI reshapes how companies operate, CFOs are increasingly becoming the executives responsible for ensuring AI actually delivers value across the enterprise.Recommended Video I recently spoke with Mandy Fields, who has spent seven years as CFO of e.l.f. Beauty, steering the cosmetics company through a solid run of growth. Now she has a new mandate: overseeing the company’s AI strategy. Ekta Chopra was promoted from chief digital officer to the newly created role of chief technology and AI officer, in April, and is now part of Fields’ organization. It’s a structural shift that reflects a broader evolution in the CFO role, in which finance chiefs are no longer just stewards of the balance sheet but architects of enterprise-wide technology strategy.
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