Snapchat launches AI Sponsored Snaps, a conversational ad format in the Chat tab that lets users talk to brand-specific AI agents for product recommendations (Aisha Malik/TechCrunch)
Snapchat has introduced AI Sponsored Snaps, a new ad format in its Chat tab that enables users to interact with brand-specific AI agents for personalized product recommendations. The conversational ads aim to blend commerce with engagement by letting users chat directly with AI representatives. The feature marks an expansion of Snapchat's AI-driven advertising tools. It is currently rolling out to select brands and advertisers.
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About This Page This is a Techmeme archive page. It shows how the site appeared at 10:30 AM ET, April 28, 2026. The most current version of the site as always is available at our home page. To view an earlier snapshot click here and then modify the date indicated. From Mediagazer Todd Spangler / Variety: FCC filing: Paramount says the merged Paramount-WBD will be 49.5% owned by foreign investors, with ~38.5% of the equity held by a trio of Middle Eastern funds Zack Sharf / Variety: President Trump says “Jimmy Kimmel should be immediately fired by Disney and ABC” over Kimmel's joke about Melania Trump Reuters: Bertelsmann agrees to combine BMG with Concord in a cash-and-stock deal giving it a 67% stake; Concord shareholders will receive a 33% stake and $1.16B in cash
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