Spencer Pratt’s Mayoral Campaign Is Choosing Clipping Over Cable
Spencer Pratt's mayoral campaign in Los Angeles highlights a shift in political media strategies, favoring social media over traditional outlets. His campaign has focused heavily on 'clipping' viral moments for platforms like TikTok, contrasting with competitors who rely on TV and print ads. The outcome of this approach could signal a significant change in how political campaigns are conducted in the future.
- ▪Spencer Pratt's campaign is leveraging social media and clipping to gain traction in the mayoral race.
- ▪Pratt's campaign has not purchased any local TV airtime, while his rivals have spent about $2 million combined.
- ▪The campaign has utilized AI-generated videos to amplify its message and engage supporters.
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| Original publisher | The Hollywood Reporter |
| Canonical URL | https://www.hollywoodreporter.com/news/politics-news/spencer-pratt-campaign-social-media-clipping-not-tv-1236604506/ |
| Publication time | Fri, 22 May 2026 20:11:25 +0000 |
| Retrieval time | 2026-05-22T20:32:02.974Z |
| Last seen | 2026-05-22T20:32:02.974Z |
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Opening excerpt (first ~120 words) tap to expand
(L-R) Spencer Pratt and Heidi Montag attend the 2025 American Music Awards at Fontainebleau Las Vegas on May 26, 2025 in Las Vegas, Nevada. Photo by David Becker/Getty Images Share on Facebook Share on X Google Preferred Share to Flipboard Show additional share options Share on LinkedIn Share on Pinterest Share on Reddit Share on Tumblr Share on Whats App Send an Email Print the Article Post a Comment The surprising success of Spencer Pratt‘s campaign to become mayor of Los Angeles is serving as a spotlight on the changing dynamics of political media: TV, radio and traditional media are out, social media virality and clipping are in.
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