Take-Two CEO wants to ensure GTA 6's price 'feels very reasonable' but also says that games aren't expensive as they could be right now
Take-Two CEO Strauss Zelnick stated that the pricing for Grand Theft Auto 6 will be designed to feel 'very reasonable' relative to the value it delivers, even as speculation grows about a potential price increase. He argued that video game prices have remained relatively stable compared to inflation and other entertainment sectors. Zelnick emphasized focusing on delivering an exceptional product rather than prioritizing price point, while expressing concern over how to measure the game's success.
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Games Action Grand Theft Auto Grand Theft Auto 6 Take-Two CEO wants to ensure GTA 6's price 'feels very reasonable' but also says that games aren't expensive as they could be right now News By Elie Gould published 30 April 2026 You'll pay for it with your soul, that sounds reasonable to me. When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. (Image credit: Rockstar Games) Copy link Facebook X Whatsapp Reddit Pinterest Flipboard Email Share this article 0 Join the conversation Follow us Add us as a preferred source on Google Newsletter Subscribe to our newsletter As the question of Grand Theft Auto 6's release date dies down (hopefully there won't be another delay), the question of how much it will go for is starting to pop up.
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