Take-Two Interactive’s Strauss Zelnick on ‘GTA 6’ Jitters, Zynga’s Turnaround and Investing in Original Properties
Take-Two Interactive CEO Strauss Zelnick discussed the upcoming release of 'GTA 6,' the turnaround at Zynga, and the company's strategy of investing in original properties during a panel at the Interactive Innovation Conference in Las Vegas. He acknowledged nervousness about the highly anticipated game's launch in November, emphasizing the importance of creative independence and strong marketing. Zelnick also highlighted the pressure of delivering major titles and Take-Two's focus on providing resources to top creative talent.
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Home Gaming News Apr 30, 2026 5:30am PT Take-Two Interactive’s Strauss Zelnick on ‘GTA 6’ Jitters, Zynga’s Turnaround and Investing in Original Properties CEO of gaming giant addressed at inaugural Interactive Innovation Conference in Las Vegas By Cynthia Littleton Plus Icon Cynthia Littleton Business Editor @Variety_Cynthia Latest Take-Two Interactive’s Strauss Zelnick on ‘GTA 6’ Jitters, Zynga’s Turnaround and Investing in Original Properties 31 minutes ago LISTEN: Kacey Musgraves Embraces Her Silly Side With ‘Middle of Nowhere’ Album and Tour 17 hours ago LISTEN: Writer Aaron Tracy Explores the Life of the Author Who Excited Children’s Imaginations With ‘The Secret World of Roald Dahl’ 2 days ago See All Getty Images for The Business of Take-Two Interactive CEO Strauss Zelnick admitted…
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