Taylor Swift Files to Trademark Voice and Image to Protect From AI
Taylor Swift is taking steps to protect her voice and image from potential misuse by artificial intelligence. Her company has filed three trademark applications, including audio trademarks for specific phrases and a visual trademark for a photo of her. This move highlights the growing concern over deepfakes and AI technology in the entertainment industry.
- ▪Taylor Swift filed three trademark applications last week.
- ▪The applications include two audio trademarks for phrases she commonly uses.
- ▪A third filing is for a visual trademark of her holding a pink guitar.
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CopiedTaylor Swift is proactively moving to ensure her voice and likeness are protected from deepfakes and other AI misuse. Swift’s company filed three applications last week, including two audio trademarks for “Hey, it’s Taylor Swift” and another for “Hey, it’s Taylor,” as well as a third filing for a visual trademark covering a photo of Swift holding a pink guitar. NBC’s Liz Kreutz reports for TODAY.April 28, 2026
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