Taylor Swift wants to trademark her voice and image. What will it mean for AI?
Taylor Swift has filed to trademark her voice and image, seeking legal protection against unauthorized AI-generated content. The move follows incidents where AI deepfakes of Swift, including explicit images and impersonating chatbots, spread widely online. This could set a precedent for how celebrities protect their identities in the age of artificial intelligence.
- ▪Taylor Swift filed applications with the U.S. Patent and Trademark Office for two audio clips and an onstage image.
- ▪AI-generated explicit images of Swift went viral on X in January 2024, prompting widespread backlash.
- ▪Unauthorized Meta chatbots impersonated Swift and other celebrities in August 2025, making sexual advances.
- ▪A deepfake posted by Donald Trump in August 2024 falsely claimed Swift and her fans supported his candidacy.
- ▪Actor Matthew McConaughey made a similar trademark filing for his voice in January 2026.
Opening excerpt (first ~120 words) tap to expand
Home > Tech > Tech Industry Taylor Swift wants to trademark her voice and image. What will it mean for AI? A major move. By Shannon Connellan Shannon Connellan Senior Editor Shannon Connellan is Mashable's Senior Editor, General Assignments, based in London. She has been Mashable's UK Editor (and still manages the illustrious UK team) and Australia Editor, but emotionally, she lives searching for Exit 8. A Tomatometer-approved critic, Shannon writes about entertainment, tech, social good, science, culture, and Australian horror, and loves to nerd out with movie stars, filmmakers, and TV creators.
…
Excerpt limited to ~120 words for fair-use compliance. The full article is at Mashable.
Discussion
0 commentsMore from Mashable
