‘The Devil Wears Prada 2’ marketing mania turns popcorn and Diet Coke into haute couture
The release of 'The Devil Wears Prada 2' has sparked a wave of marketing collaborations across food, beverage, and retail brands. Companies including AMC, Cinemark, Coca-Cola, Grey Goose, and M&M's have launched limited-edition products tied to the film, from themed popcorn buckets to cerulean-colored candy. These promotional efforts reflect the movie's cultural influence and the commercial appeal of its iconic fashion legacy.
- ▪AMC and Cinemark are selling $39.95 limited-edition popcorn handbag buckets, with pre-orders available until May 13.
- ▪Diet Coke released a promotional ad and a chance to win 'The Canny Pack,' a fanny pack designed to hold Diet Coke cans.
- ▪M&M's launched free limited-edition 'All Cerulean' candy packs, referencing the film's famous cerulean sweater monologue.
- ▪Grey Goose created a cocktail collection inspired by the movie, available in theaters nationwide.
- ▪Hyatt Regency Times Square introduced a grilled cheese menu at its CUE 48 restaurant, referencing a scene from the original film.
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Food & Drink ‘The Devil Wears Prada 2’ marketing mania turns popcorn and Diet Coke into haute couture By Brooke Steinberg Published May 1, 2026, 1:15 p.m. ET Collaborations? For a movie premiere? Groundbreaking. The highly anticipated sequel to the beloved movie “The Devil Wears Prada” releases in theaters today, May 1, and fans can’t get enough. To celebrate, a wide range of food brands, restaurants, movie theaters and so on have released collabs or movie-inspired products. Gird your loins. If you’re thinking of passing over these limited-edition partnerships, “don’t be ridiculous. Everybody wants this,” as Miranda Priestly (Meryl Streep) said. Here are all of the food and drink collabs you can snag to celebrate “The Devil Wears Prada 2.” That’s all.
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