The dreams of an uber-powerful and massive “iPad Ultra” have run into a wall
Apple's iPad Ultra dream is dead — killed off by sluggish iPad Pro sales, an absurdly heavy foldable prototype, and a price tag that had no business existing in the first place.
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Some product ideas sound brilliant on a whiteboard but fall apart the moment reality sets in. Apple’s rumored iPad Ultra appears to be one of them. According to prominent Weibo leaker Instant Digital, Apple has no plans to release an iPad Ultra — and when you look at the reasons why, it’s hard to argue with the decision. The iPad Pro, which was supposed to be the premium, aspirational face of Apple’s tablet lineup, has been bleeding sales for years. Three consecutive years of declining iPad revenue. Shipment forecasts were slashed in half. A 13-inch model that barely moved units in the back half of 2024. When your existing high-end iPad can’t find enough buyers at $1,299, the business case for something even more expensive and extreme starts to look very shaky indeed.
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