The Fitbit-for-your-brain era could be closer than we think
Neurable, a Boston-based company, is advancing noninvasive brain-computer interface technology using EEG to measure brain activity through sensors on the head. The company is shifting to a licensing model, enabling integration of its brain-monitoring system into consumer products like gaming headsets and smart glasses. Rather than reading specific thoughts, the technology interprets broad brain states such as focus and anxiety, similar to health metrics provided by fitness trackers.
- ▪Neurable is transitioning to a licensing model to expand its EEG-based brain-monitoring technology into various consumer devices.
- ▪The technology uses electroencephalography to measure electrical activity in the brain and estimate mental states like focus and cognitive strain.
- ▪One of the first products to feature Neurable's tech will be a gaming headset developed with HyperX.
- ▪Instead of decoding thoughts, the system translates brain signals into user-facing scores akin to those from Fitbit or smartwatches.
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Consumer tech has spent the last decade turning the body into a stream of metrics. Heart rate, sleep stages, blood oxygen, recovery, stress, and readiness have all been packaged into dashboards that deliver a clearer picture of your “health”. Now the next frontier may be a little more intimate by moving up to the brain—not literally, thankfully. Neurable, a Boston company building noninvasive brain-computer interface tech, is moving to a licensing model, which means its EEG-based system could soon show up in a much wider range of consumer gadgets beyond the company’s own headphones. Other brands may be able to build the tech into familiar products such as gaming headsets, smart glasses, hats, helmets, and other hearables.
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