The Return of Rentrak: Private Equity Firm Advaya Capital Inks $70 Million Deal to Buy Box Office Data Firm Comscore Movies
Advaya Capital has acquired Comscore Movies for $70 million, reviving the Rentrak brand. This acquisition aims to enhance data services for the theatrical industry as it rebounds post-pandemic. Key figures from the industry, including Chris Aronson, will lead the new venture to innovate and improve box office data collection.
- ▪Advaya Capital completed a $70 million acquisition of Comscore Movies.
- ▪The venture will be renamed Rentrak, reflecting its historical brand identity.
- ▪Chris Aronson, a key player in the acquisition, will join the board of the new company.
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| Original publisher | The Hollywood Reporter |
| Canonical URL | https://www.hollywoodreporter.com/business/business-news/advaya-capital-70-million-deal-box-office-comscore-movies-1236606989/ |
| Publication time | Wed, 27 May 2026 21:27:52 +0000 |
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Longtime studio distribution exec Chris Aronson played a key role in the sale of Comscore Movies. i Mindy Small/Getty Images Share on Facebook Share on X Google Preferred Share to Flipboard Show additional share options Share on LinkedIn Share on Pinterest Share on Reddit Share on Tumblr Share on Whats App Send an Email Print the Article Post a Comment Private investment firm Advaya Capital has completed a deal to acquire Comscore Movies, which collects box office grosses and tracks data across all cinemas in North America and 95 percent of theaters globally for Hollywood studios and other clients. Going forward, the venture will once again be known as Rentrak, the name it operated under for years before being sold to Comscore.
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