The Rising Chinese Automaker Not Named BYD
Geely, a major Chinese automaker, has surpassed BYD in sales during the first two months of the year, capitalizing on rising global demand for electric vehicles driven by higher gasoline prices due to the war in Iran. The company's ability to adapt quickly across multiple vehicle powertrains—gasoline, hybrid, plug-in hybrid, and electric—has given it a competitive edge amid shifting market conditions. With exports more than doubling in the past year, Geely is expanding aggressively into Europe and the Middle East. Its flexible business model positions it as a growing global challenger in the automotive industry.
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You have a preview view of this article while we are checking your access. When we have confirmed access, the full article content will load.Robots assembling vehicles at Geely’s Qiantang manufacturing plant in the southern Chinese city of Hangzhou last year.Credit...Video by Chang W. Lee/The New York TimesThe Rising Chinese Automaker Not Named BYDGeely is challenging the giant BYD by adapting quickly to swings in demand and energy prices, seizing on interest in electric vehicles prompted by the war in Iran.Robots assembling vehicles at Geely’s Qiantang manufacturing plant in the southern Chinese city of Hangzhou last year.Credit...Video by Chang W. Lee/The New York TimesSupported bySKIP ADVERTISEMENTListen · 10:57 min Share full article58By Keith BradsherKeith Bradsher has covered Geely since 2002 and reported from Ningbo, Beijing and Hangzhou, ChinaApril 27, 2026Each April, the world’s top auto executives and engineers fly to China’s main auto show to take stock of BYD, the electric car powerhouse that passed Tesla in global sales last year.But at the Auto China event now happening in Beijing, another name is commanding attention: Zhejiang Geely Holding Group. In an unexpected development, Geely beat BYD in sales in the first two months of the year and is rapidly broadening its lineup. Geely is now pushing overseas, more than doubling exports to Europe, the Middle East and elsewhere in the past year and taking on global rivals on their home turf.Geely is rising at a pivotal moment. The war in Iran has sent gasoline prices soaring, reviving consumer demand for electric vehicles — a segment dominated by Chinese automakers. After years of laying the groundwork to expand exports and escape a cutthroat domestic market, Chinese brands appear poised to capitalize and shift the balance of power in the global automobile industry.Geely has built a business model designed to handle volatility. It is one of the few automakers that can compete across all four major powertrains: gasoline, gasoline-electric hybrids, plug-in hybrids and fully electric. That breadth allows it to shift quickly as conditions change.ImageGeely is one of the few automakers that can compete across all four major powertrains: gasoline, gasoline-electric hybrids, plug-in hybrids and fully electric.Credit...Chang W. Lee/The New York TimesWhen the Chinese government let government tax subsidies for electric cars expire this year and demand slumped, Geely responded by leaning on its gasoline models. Then, when the war in Iran sent gasoline prices surging last month, Geely resumed pushing plug-in hybrids and electric cars.<div class="css-7axq9l" data-testid="optimistic-truncator-noscript"><svg width="24" height="24" viewBox="0 0 24 24" aria-hidden="true" class="css-1b5b8u1" data-tpl="i"><path fill="currentColor" fill-rule="evenodd" d="M2.5 12a9.5 9.5 0 1 1 19 0 9.5 9.5 0 0 1-19 0Zm8.5 1.75v-7.5h2v7.5h-2Zm0 2v2h2v-2h-2Z" clip-rule="evenodd"></path></svg><div data-testid="optimistic-truncator-noscript-message" class="css-6yo1no"><p class="css-3kpklk" data-tpl="t">We are having trouble retrieving the article content.</p><p class="css-3kpklk" data-tpl="t">Please enable JavaScript in your browser settings.</p></div></div>Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times?…
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